Sports Sponsorship and women…
Some days ago, our friends at Optimy have raised a very interesting topic (and a rather modern one indeed) about gender differences in sports sponsorship. It is with pleasure that we re-post their article, originally published by Adeline Henry de Frahan and titled “Gender Gap in Sports and Sponsorship [infographic]. Optimy’s original post is here. See infographic of the highest celebrity endorsements in sports industry compared below.
A very successful story confirming that targeting women and promoting female athletes pays off is Under Armour’s, the American clothing and accessories company, campaign “I will what I want”. The powerful campaign featuring many female influencers like Misty Copeland, the American ballerina, Lindsey Vonn, an Alpine skiing professional and Brianna Cope, a pro surfer, received a 52% positive sentiment where on average an advert receives 5% according to Repucom. Taking part in sport drives long term interest and fan engagement with the brands associated and builds a bridge towards understanding consumer behavior when empowering and inspiring women.
See the infographic of the highest celebrity endorsements in sports industry compared below.