Global sponsorship spending in the 2016 is growing to $60.2 billion. Brands from China and India, are taking part in sponsorship spending. North America is the world’s largest sponsorship market, but Asia-Pacific sponsorship spending (China, India, South Korea, Japan) is the fastest growing. Central and South America should see strong growth (4.7%), while the more mature European market will experience the slowest growth (3.9%).
Sport Sponsorships data in the infographic designed by RTR Sports. The Graph shows the growing of global sponsorship spending from 2014 to 2016.