As a leading agency in motorsport sponsorship,
we help you make your sports marketing project a reality


How can we help you?

RTR Sports Marketing is a sports marketing agency based in London, UK. With tailor made sport sponsorship programmes, we bring people together to create exceptional campaigns and drive results that stand the test of time. We’ll help you reach your marketing and commercial goals, using sports as an effective communication tool. Why? Because sport brings people together – wherever they are in the world. Together, we’ll build winning projects and tailor-made sports marketing strategies that leverage your brand through the world’s top teams, athletes and events. With passion, experience and enthusiasm, we can help make your sponsorship dream a reality.



Sports sponsorship is our core business at RTR. From MotoGP to Formula1, we have more than fifteen years of experience in the sports sponsorship industry.

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Experience the excitement of the paddock, walk through the pit lane and get close to the most fascinating behind-the-scenes activities at the world’s top sporting events. Make the most of our corporate hospitality sports facilities to gain new clients, or to entertain new ones.

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We’ve always been involved in field marketing, from sampling to trade fair stands and activities in the big shopping arcades. Working with us can take your ideas from a concept to a physical reality.

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Licensing is a powerful tool for conveying the values and the identity of a company, and utilising a sports team, venue or individual can make it work for you. At RTR we have always enabled the coming together of the greatest world brands – let us help you too.

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Digital Marketing

From Social Media to Search Engine Optimisation, from DEM campaigns to digital activations, RTR is your place to be for online sports marketing.

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Some of Our Clients


  • I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

    Gianluca Degliesposti - Executive Director Server&Storage EMEA
    Gianluca Degliesposti - Executive Director Server&Storage EMEA LENOVO
  • (…) We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

    Lin Jarvis - Managing Director
    Lin Jarvis - Managing Director YAMAHA
  • Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

    Luca Pacitto - Head of Communication
    Luca Pacitto - Head of Communication FASTWEB
  • (…) we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

    Livio Suppo - Team Principal
    Livio Suppo - Team Principal REPSOL HONDA HRC
  • Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

    Francois Ribeiro - Commercial Director
    Francois Ribeiro - Commercial Director EUROSPORT
  • We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

    Lucio Cecchinello - Team Principal
    Lucio Cecchinello - Team Principal LCR HONDA

Our latest blog posts

2019-2020 FIA Formula E Race Calendar

With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in Al [...]


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