In Sport Sponsorship, Sports Marketing

German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season.
Under the new agreement, Hugo Boss will provide a range of casual clothing for the Serie A team, as well as their coaches, managers and technical team staff.

AS Roma is a high-level team with exceptional players and an excellent partner for our brand,” said Volker Herre, general manager at Hugo Boss. We are very happy to have Hugo Boss as our new partner.”

As Roma claimed second place in Serie A in 2016/17.

roma-hugo-boss

Source: Sports Pro Media
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