How can you talk to Christian?

He could be the perfect customer, but he’s not paying attention The guy on the right is Christian. He is a 34 year-old web designer from Rotterdam, Holland. He could be your perfect customer, but [...]

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What is a Title sponsor?

A title sponsor (also sometimes known as a “naming sponsor”, “gold sponsor” or “worldwide sponsor”) is the most important sponsorship partner of a sports team – excluding maybe they’re the [...]

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Types of sponsorship in sports

What sport should I sponsor? As a brand that wants to move into the world of sports sponsorship, it’s likely that you have a lot of questions – but don’t worry, because we get asked this a [...]

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A Totem Roger Federer

By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal with [...]

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