Global Sports Sponsorship Spending

Sports Sponsorship Spending We are fast approaching the end of the year and the projection data for total worldwide sponsorship spending in 2017 reached a stunning 62,8 Billion $  with an [...]

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NBA, KIA sign sponsorship extension

Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an [...]

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Bologna serve up Camst renewal

Top-flight Italian soccer side Bologna have extended their longstanding sports sponsorship partnership with Camst for a further year. Christoph Winterling, Bologna’s marketing and commercial [...]

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