“We do not have a big budget, we cannot enter sport sponsorship”

Budget is one of the hot topics when it comes to sports and companies often think they do not have the resources to get involved. “We have no budget” or “we do not have many [...]

Marquez, Lorenzo and the Monster-Red Bull war of sponsorship

The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jorge [...]

Will the Marquez-Lorenzo Dream Team kill MotoGP in 2019?

Is the “Dream Team” a good thing for MotoGP? The signing of Lorenzo for the working Honda HRC Team has struck the paddock like a lightning two weeks ago. I had the time to digest it and I am [...]

MotoGP: Rossi scores 3rd in Catalunya, remains 2nd in Championship

Movistar Yamaha MotoGP‘s Valentino Rossi has taken his third consecutive third-place finish in the 2018 MotoGP World Championship at today’s Gran Premi Monster Energy de Catalunya. Teammate [...]

Leveraging on sponsorship: how to use image rights in communication

How to use the image rights acquired from a sponsorship deal to create effective marketing and communication plans, engaging and interesting for the public Several times on these pages we said [...]

How do I choose the sport to sponsor? A quick guide

This is a big dilemma, shall I follow my gut or should I look into the numbers? Well, I will look into the numbers, they don’t lie. But before that, the main suggestion is: go for something fun [...]

Why should you choose a sponsorship agency?

In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world of [...]

Is a MotoGP Paddock Pass worth it? We review the hottest ticket in town

You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it; but is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”. Time to shed some light on the [...]

Rossi scores 3rd at Mugello, climbs to 2nd in the Championship

Movistar Yamaha MotoGP’s Valentino Rossi had the Autrodromo del Mugello turned into a sea of yellow as he grabbed third place in a hard-fought race. Maverick Viñales had a more challenging [...]