Why sports sponsorship is winning in the advertising game

Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much [...]

MotoGP: the benefits of sponsoring the Rights Holder of the Championship

MotoGP sponsorship: the benefits of sponsoring Dorna, the rights holder of the championship One aspect of MotoGP sponsorship that might not be immediately considered by those looking to invest in [...]

MV Agusta returns to Moto2. Here’s why manufacturers love racing

It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, the [...]

Sponsoring a sport? Why where you’re positioned matters

In sports sponsorship, the physical positioning of the sponsors is of huge importance in determining visibility and ensuring a good ROI. Different positions have different costs and different [...]