F1: on young drivers, adult champions, and old sclerotics

The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-old [...]

Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel

Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Antonio [...]

Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity

One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product category? [...]

Fenati’s reckless Misano move needs to be taken seriously

As well as Misano’s famed twists and turns, fans were also stunned by an altogether unexpected plot twist – in a fit of frustration, Moto 2 rider Romano Fenati grabbed the  front brake of [...]

Marketing of sports businesses: top 3 tips

Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and [...]