LCR, Crutchlow score brilliant 2nd at Motegi

LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weekend, the [...]

Marc Marquez crowned 2018 World Champion at Motegi

Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo, who [...]

Building competitiveness: the future challenge of sports marketing

While I am writing this post, the Azzurre – the Italian female blue-dressed volleyball team – are playing the final of the volleyball world championship against China. This proves [...]

Looking for sports sponsors: the importance of preliminary research

It’s a question we get asked often during our phone calls with those deeply embedded in the sporting world – can we help individuals fund their own, or others, sports careers? Unfortunately this [...]

I’d like to sponsor MotoGP – so how can I get involved?

It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts or [...]

Women-only motor racing is coming in 2019 with the W Series

2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races [...]

Women and two wheels: a love story in progress

In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international [...]

Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out

It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators. [...]

Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand

Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly [...]

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