Sports Sponsorship and Social

Sports sponsorship, marketing and social There’s no question that the way we’re watching and engaging with sports is changing. Whilst in the past we might have been limited to physically [...]

Approaching sports sponsorship: 7 questions to get started on the right foot

Sports sponsorship is a hugely effective marketing tool for both large and small companies and for every type of brand – whether new or already well known. Direct sales impact, extraordinary [...]

Brands x sports: who’s doing it well right now?

When it comes to successful sports sponsorship campaigns, our thoughts are likely to turn immediately to Red Bull. With 2012’s Red Bull Stratos, where Austrian skydiver Felix Baumgartner [...]

Injuries: how does risk play a factor when sponsoring sport?

It’s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game – for a few weeks, an entire [...]

Sports sponsorship: what you need to know about timings and planning for campaigns

One of the first things to consider when planning sports sponsorship is timing. When is the right time to present a sponsorship proposal? When should sponsorship contracts be signed? What are the [...]

4 technological developments that will shape MotoGP 2019

The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport. Here are just a few of the tech [...]

How getting involved in sports championships can massively boost your brand

It might seem obvious that being involved with a major sports championship would be a positive for a brand – but aside from the glory of being involved with something prestigious, do you have a [...]

Implementing sports sponsorship: reactive and proactive communication

It’s a hugely important aspect of sports marketing: the implementation of the plans that have been so carefully thought out. Implementing sponsorship well is not only a fundamental step in the [...]