Sports licensing companies: why you should talk to them

Sports licensing companies: should you talk to them or not?  This is a nice question and thanks to God you have this doubt. Did you buy anything lately? A Tennis racket, an HD TV Screen or a [...]

Sport sponsorship: what is the sponsorship activation?

It’s a term you’re likely to hear over and over again when it comes to sports sponsorship, but it doesn’t necessarily mean you know its definition. So, what is sponsorship activation? And how can [...]

Sport Licensing: boosting your sales through the power of sports

Competing in the global market is very difficult. Companies, especially the middle sized one, are facing very challenging times. Delocalization linked to low cost production forced out of [...]

Sports Sponsorship: what are the advantages of sponsorship in business?

If you’re thinking of investing in sports sponsorship, it’s important to know exactly what the advantages of sponsorship in business are. Of course, it’s likely that you’re already asking this [...]

Motorsport is dangerous, we won’t sponsor it, it’s against our company policy

Motorsport is exciting, the speed that is one of its essential components makes you shiver. The feeling of danger and the risk that drivers and riders run make these sports even more exciting. [...]

How do sponsorships benefit the sports organization and the sponsor?

Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor?” Not [...]

Motorsport sponsorship opportunities: Why racing is great for business.

At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]

Riders, Teams and social reach: benefits for sponsors

Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an [...]