Why do companies sponsor sports?

Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do companies [...]

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Why do businesses sponsor events?

“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]

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How to sponsor a sports team

So, you’ve decided that you want to sponsor a sports team – congratulations! You’re about to embark on a journey that will put your brand at the forefront of sport, engaging with a highly [...]

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Sports Marketing Strategies

Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of [...]

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What is a technical sponsor?

After examining different viable types of sponsorship and partnership in the previous pages of this blog, the time has come to focus more in-depth on the concept of technical sponsor. Without [...]

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