Foodstuff & MotoGP: yes, you can!

Although some companies are willing to sponsor very popular sports, they sometimes refrain from doing so as they cannot see any connection with their products. Historically, the food industry is [...]

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Forex Trading and MotoGP Sponsorship

Unlike in other sports, finance – Forex in particular – is not a frequent sponsor of the MotoGP. F1, football, sailing and many other sports have been – and still are – [...]

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Sponsorship activation examples

You might know that you want to invest in sports, and what kind of sports will align well with your brand, and how your current customers are likely to respond to certain brand partnerships [...]

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