Why has Formula 1 become such a bore? Causes and consequences

Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its central [...]

What does sports sponsorship in Germany look like?

As one of the world’s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the [...]

Sports sponsorship in Africa 2: the international brands supporting African sports

For sports sponsorship in Africa, there is a huge scope – from supporting emerging sports, to youth projects and academies, to local teams or national championships. Sports sponsorship in [...]

Sports sponsorship in Africa: how African brands are supporting international sports

When it comes to sports sponsorship in Africa, brands and organizations hailing from the continent are increasingly looking outwards to increase their exposure on the world stage. The ensuing [...]

Lotteries, the Lotto and bets. Commonalities with MotoGP Sponsorship

Have you recently had the chance to watch a Moto3 or MotoGP race? Did you notice how unpredictable the outcome was? Well, a race is a bit like the lottery. The probability that a given outcome [...]

Sport sponsorship in the Netherlands

When it comes to sports sponsorship in The Netherlands, what does your mind immediately go to – football, potentially, or maybe cycling?  As experts in all things motorsport, when we think [...]

Sport sponsorship in Switzerland

Swiss and international brands know the value of sports sponsorship in Switzerland – and that it means opportunities to display strong Corporate Social Responsibility, support public [...]