If you’re a sports marketing fan, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship??” In short, what sponsorship benefits can I expect from my sports marketing programme?
Luckily at RTR Sports Marketing we’re well-placed to advise on the matter, as well as the things that might not work out so well. Here are some of our initial thoughts….
Pros and cons of sport sponsorship
We get that, if you’re trying to understand if sport sponsorship is the right path for you, you’ll want to know what the pros and the cons really are.
Before jumping into details, we recommend that if you have any doubts about the advantages of sponsorship in sport at all you get in touch with a sports marketing agency – they’ll be able to lead you through the processes that you’re likely to encounter, and answer any questions that you might have.
Advantages of sponsorship in sport and sponsorship benefits
Sports sponsorship is a lucrative, worldwide industry – so it makes sense that there are tonnes of benefits that you can reap when you delve into this arena.
Sports sponsorship truly is a 360° marketing tool, and can allow for content marketing, digital media, B2B programmes, PR, hospitality, and much more. The passion ignited by riders (in MotoGP), or by teams or athletes in other sports, can’t be rivalled – and often their audiences and fans have longstanding and deeply-rooted allegiances. If you can find a sports team or individual to sponsor that matches your brand’s ethos, you’re well on your way to seeing all the advantages of sponsorship in sport and sponsorship benefits come to fruition.
Sponsorship provides a strong increase in sales, better brand positioning, and a higher brand awareness. Also it is a very powerful weapon in you social media storytelling strategy (think of the excellent job done by Etihad in the Premier League, or Repsol in MotoGP). In short, the advantages are numerous – and all of these things can combine to achieve real ROI for your brand,
Disadvantages of sponsorship in sport
So, we’ve talked about the good things that can come of successful sports sponsorship campaigns and the numerous sponsorship benefits- but what about the disadvantages of sponsorship in sport?
The reality is that as long as you do your homework, plan in advance, and activate your sponsorship plan the right way, there are very few downsides. You should be aware of your budget and what this will allow you to achieve, and that teams or riders/athletes might fare better one season to the next – something that shouldn’t necessarily cause you too much of a problem.
Are there any other disadvantages of sponsorship in sport? The answer is no, as long as the team or athlete you’re linked with does not get involved in scandals or disgraceful situations. We’ve covered this before: what if the athlete or team we sponsor is caught using performance-enhancing drugs? What if in the middle of a game or a race the behaviour of your team is disgraceful? Head over to our article here if you want to know more about how to handle it.
What sport should I use for my sponsorship campaign?
As experts on the advantages and disadvantages of sponsorship in sport, we can recommend the extremely lucrative world of MotoGP as a great place to start. MotoGP sponsorship means multiple races per year, hundreds of thousands of viewers, and an international reputation for high-quality racing. That’s before we even get onto the B2B, hospitality and digital activation opportunities that are available. Invest in MotoGP and you’ll be well-insulated from any of the problems that you might encounter elsewhere.
The benefits of working with a leading sports marketing agency
Since 1995 RTR Sports Marketing has been a leading sports marketing agency with a core business in MotoGP, one of the most effective sports to enter if you’re looking to invest in sports sponsorship.
If you’re unsure about your next steps, you may want to have a chat with one of our consultants. We will be more than happy to talk you through all the advantages and risks involved in sport sponsorship.
We will be able to answer to your curiosities and we are willing, given a specific (marketing and/or commercial) objective and a budget, to study for you a specific sponsorship programme capable to reach said objectives.
We are confident that the benefits of sport sponsorship will then become apparent. If you want to talk more about what the ups and downs of sponsorship are, just give us a call – we’ll be waiting!