Why do companies sponsor sports?

Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do companies [...]

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Why do businesses sponsor events?

“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]

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What is a technical sponsor?

After examining different viable types of sponsorship and partnership in the previous pages of this blog, the time has come to focus more in-depth on the concept of technical sponsor. Without [...]

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