The 2018 ABC of MotoGP Hospitality

With the 2018 MotoGP Championship almost ready to kick off the first tests of the season (January 28, Sepang, Malaysia), we take a look at the ABC of MotoGP hospitality. We will try to answer [...]

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Global Sports Sponsorship Spending

Sports Sponsorship Spending We are fast approaching the end of the year and the projection data for total worldwide sponsorship spending in 2017 reached a stunning 62,8 Billion $  with an [...]

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What is a Title sponsor?

A title sponsor (also sometimes known as a “naming sponsor”, “gold sponsor” or “worldwide sponsor”) is the most important sponsorship partner of a sports team – excluding maybe they’re the [...]

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A Totem Roger Federer

By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal with [...]

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Formula 1: London, will it ever be?

There can be little doubt it was a smart move from the F1 organization and the F1 chiefs to set up a live show in the very heart of Britain’s capital just hours before the British Grand [...]

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