The 2018 ABC of MotoGP Hospitality

With the 2018 MotoGP Championship almost ready to kick off the first tests of the season (January 28, Sepang, Malaysia), we take a look at the ABC of MotoGP hospitality. We will try to answer [...]

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Global Sports Sponsorship Spending

Sports Sponsorship Spending We are fast approaching the end of the year and the projection data for total worldwide sponsorship spending in 2017 reached a stunning 62,8 Billion $  with an [...]

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What Is Sports Sponsorship Activation?

Sports sponsorship activation – the basics Once you’ve got your sports sponsorship campaign planned, you’ll need to start thinking about how you’re going to activate it – that is, how [...]

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What is a Title sponsor?

A title sponsor (also known sometimes as “naming sponsor” or “Gold sponsor” or “worldwide sponsor”, and so on or whatever name the sports properties associate to this package) is the most [...]

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Types of sponsorship in sports

What sport should I sponsor? As a brand that wants to move into the world of sports sponsorship, it’s likely that you have a lot of questions – but don’t worry, because we get asked this a [...]

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A Totem Roger Federer

By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal with [...]

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