Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

The MotoGP Audience: who and where are the fans?

Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team offers a lot of benefits. One of these, which for many companies is the main one, is the [...]

Great product licensing: how sport turned “good” into “wow”

There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imagery [...]

Riders, Teams and social reach: benefits for sponsors

Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an [...]

MotoE sponsorship: do not miss the chance

The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round calendar [...]

Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE

With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, [...]

4 challenges riders and teams will face in MotoGP 2019

The new MotoGP season is underway, and managers and riders alike have been looking at the lessons learned in 2018 – and forecasting the challenges that they might face this year. Here are [...]

Jorge Lorenzo’s new challenge at Repsol Honda

After two years at Ducati, former MotoGP champion Jorge Lorenzo has made a bold move ahead of MotoGP 2019 and switched teams. Lorenzo’s move to Repsol Honda from Ducati for MotoGP 2019 comes with [...]

The most important team and rider changes ahead of MotoGP 2019

There’s change afoot for both riders and teams in MotoGP 2019, with the break-up of decades-old partnerships and new riders coming up from the lower ranks of motorsport with a promise to shake up [...]

4 technological developments that will shape MotoGP 2019

The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport. Here are just a few of the tech [...]