What is a Title sponsor?

A title sponsor (also known sometimes as “naming sponsor” or “Gold sponsor” or “worldwide sponsor”, and so on or whatever name the sports properties associate to this package) is the most [...]

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Types of sponsorship in sports

What sport should I sponsor? As a brand that wants to move into the world of sports sponsorship, it’s likely that you have a lot of questions – but don’t worry, because we get asked this a [...]

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A Totem Roger Federer

By Anjali Banerjee The boisterous “Yessssss” and Fist pumps with every winner that Federer hits, often have attracted weird looks from everyone at home who yet battle to deal with [...]

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