MotoGP sponsor stickers: the reasons behind a marketing win

Key in “MotoGP Sponsor Sticker” in any search engine and enter the vast world of sticker kits you can use to decorate your motorbike and scooter like the roaring bikes of MotoGP. For engine [...]

MotoGP Sponsorship calculator – How much does a MotoGP sponsor cost?

How much is a MotoGP Sponsorship? How much does it cost to become a partner in the top class of motorcycle racing? And what elements should be taken into account when planning a sponsorship [...]

The Complete Sponsor List for the 2019 MotoGP Season

Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from the [...]

Sponsorships and product categories: the guarantee of exclusivity

The initial step in any sports sponsorship programme is for the business to test which product categories are available. The Science of Commodities, the discipline that studies the nature, [...]

Sponsorship and pollution: a matter of consistency

A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motor sports because of the polluting effects caused by cars and motorbikes. I was informed [...]

MotoGP Hospitality: Misano or Mugello?

Many people who contact us for information on our services ask us a recurring question: “Is Misano or Mugello the best opportunity?”. This is not a trivial or obvious question. The two major [...]

Pay TV and sponsors: visibility VS exclusivity

In his column titled “Ultimo giro” (lit. Last Lap) of the Italian weekly magazine Motosprint, Stefano Saragoni proposes an interesting insight in the history of the Motorcycle Racing World [...]

VIP Village for Dummies – Misano

What to do, what to expect, how to get organised if you are given a VIP Pass for one of the most beautiful Gp’s in the world: the San Marino race, aka Misano. MOTOGP AND THE VIP VILLAGE [...]

The cost of Formula 1 sponsorships

Several articles were posted in this blog for the purpose of giving an answer to one recurring question: “How much is …?”. This is a key question whenever a company is willing to start [...]