There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imagery represent the ideal partner to add that extra quid that can make the difference. And this point applies not only to sports or sport organizations but to top brands in general. The first example that comes to mind is the Nike Apple Watch, a co branding case that, for sure, turns a very good product in a fantastic marketing operation.
Another good example is the Limited Ferrari Bianchi Bike which will be produced in only 12 pieces and sold at $15,000+. Nothing compared to the Ferrari Hublot Big Bang, a limited watch in ceramic that is the offspring of the cooperation between Hublot and the Prancing Horse outfit.
Another well known Luxury Brand, McLaren has partnered with quite a few great companies lately. In the hi tech sector I can point out the OnePlus 6T A6013 McLaren Speed Edition phone.
If we stick to the luxury world of cars other examples comes to mind. Have a look at this docking station that Esavox is producing with Lamborghini. And here we are with something still aspirational but a little bit more affordable, Lamborghini can offer us these Mizuno Lamborghini sneakers.
I could go ahead forever, since most of the most glamorous and iconic brands in the world have licensing or co-branding operations up and running. From Adidas to Bentley, from PepsiCola to the NBA, from John Deere to Walt Disney, all the most recognizable brand in the world offer their brands in license. They represent a great opportunity to companies that need to reinvigorate their brand, enlarge their distribution, widen their commercial horizon or target.
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