In Sport Sponsorship, Sports Marketing

The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a shirt sponsorship agreement with second-tier English soccer side Fulham.

“We welcome Konami as a worldwide partner who can truly showcase our on-field prowess in its world-renowned PES series”, said Lorenzo Giorgetti, chief commercial officer of AC Milan.

“AC Milan is one of the most renowned clubs in the world let alone Europe,” added Jonas Lygaard, senior director for brand development at Konami.

Konami pens AC Milan deal for PES 2018

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