In Sport Sponsorship, Sports Marketing

New-jersey-devilsThe National Hockey League’s (NHL) New Jersey Devils have entered a three-year strategic partnership with National Women’s Hockey League (NWHL) team the Metropolitan Riveters to help grow women’s ice hockey.

“The partnership between Harris Blitzer Sports & Entertainment and NWHL’s Riveters presented itself as an extraordinary opportunity to support youth and women’s professional ice hockey at the Prudential Center,” said Hugh Weber, president of the Devils’ parent company, Harris Blitzer Sports & Entertainment (HBSE).

Harris Blitzer Sports & Entertainment: “We are confident that New Jersey Devils fans and those supporting the development of young women in athletics are as proud as we are for the Metropolitan Riveters to call the Prudential Center home.”

SOURCE: Sports Pro Media

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