In Sports Marketing

Uk pay-TV broadcaster Sky has secured the rights for the upcoming boxing rematch between British heavyweight rivals David Haye and Tony Bellew.

The bout, which is scheduled to take place at London’s O2 Arena on 17th December, will be shown on the Sky Sports Box Office pay-per-view service.

Adam Smith, head of boxing at Sky Sports, said: “This is one of the most eagerly anticipated fights in recent times, as arch rivals Tony Bellew and David Haye lock horns again in a pre-Christmas cracker.


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