In Digital Marketing, Sport Sponsorship, Sports Marketing

How to use social networks in sports

Social media are used very effectively to communicate with fans directly and, in some cases, in real time too.
Teams, businesses and athletes have at least one account, which they use to directly liaise with their fans.
Social media are a powerful tool for anyone engaged in sports marketing as they help get in contact with a strongly engaged audience in a straightforward and intermediation-free manner.

Social Media & Sport: real-time marketing with social media

The way we watch matches has changed: an increasingly higher number of supporters watch matches holding their smartphones in their hands to have more in-depth and real-time information through the socials.

Sports lovers share everything on Twitter, Facebook, Instagram, Snapchat, etc.
Starting conversations with the fans and interacting with them help the teams and the sponsors to generate the buzz, in addition to offering great benefits for all the parties involved.

To be in the same place as the fans, to interact with them and to invite them to send pictures and comments are just some of the strategies which sports teams put in place to create an active community. And this is only the tip of the iceberg!
At the end of this post you will find a very interesting document with lots of hints, focusing on the social strategies implemented by large sports businesses.

Sport and socials

In the meantime, take a chance to read through the article published in the Telegraph by Andrew Cave and Alex Miller and have a careful look at the graph illustrating the incredible increase in social activities at the time of Wimbledon.

The number of mentions in Twitter has remarkably increased since 2012. Social media is the next great frontier for sports sponsorships (click here for more information).

Below is some graphical information on sports and social media published by Mashable.

For more information on the role of social media in sports marketing and how sports clubs are building their social strategy, consult the slides by Nikolaus Eberl on slideshare.

How about you? What is your opinion on social media in sports marketing? Have you found this post useful? Drop your opinion in the Comments pane below and for any curiosities do contact us using

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Showing 2 comments
  • Michele

    Hallo Riccardo, I am an Italian dressage rider at international level, trainer, judge and vet. After beeing a vet,
    I work as part-time trainer in Italy. I have been working with 2 technical sponsors : Prestige Italy and DeNiroBoots. I am exploring the possibility to expand my communication to gain more sponsors to help the international competitions. I need also a support for organizing an appealing page to boost a clinic in New Zealand at the end of January 2020 that I have been requested.
    I see that you studied in Bologna (and I work as a veterinarian in Italy and UK….) so the communication should be easier.

  • michele

    Email from the site is not correctly responding from smartphone

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