Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

MotoGP sponsorship: what it is, how it works and all you need to know

Sponsorship in MotoGP is a highly efficient tool for companies of any type to achieve their marketing and sales goals. The popularity of the World Motorcycling Championship, with its wide and [...]

SIFI and LCR Honda Team: together for the eyecare culture

Last week, in the suggestive location of the Hofburg Palace in Wien, took place the annual Event that celebrates the partnership between Sifi (the international ophthalmic company based in [...]

MV Agusta returns to Moto2. Here’s why manufacturers love racing

It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, the [...]

Sponsoring a sport? Why where you’re positioned matters

In sports sponsorship, the physical positioning of the sponsors is of huge importance in determining visibility and ensuring a good ROI. Different positions have different costs and different [...]

MotoGP Provisional Calendar 2018

Data GP Circuito 18 marzo Qatar  Losail 8 aprile Argentina  Termas de Rio Hondo 22 aprile Stati Uniti  Austin 6 maggio Spagna  Jerez 20 maggio Francia  Le Mans 3 giugno Italia  Mugello 17 giugno [...]

Aragon GP: gripping racing as Michelin and Marquez Master Motorland

Aragon GP: Michelin’s first visit to MotorLand Aragón in Spain for a MotoGP race provided an exciting encounter which saw Marc Marquez (Repsol Honda Team) take victory at the Gran Premio Movistar [...]

MotoGP: Rossi, Lorenzo gear up for Silverstone sprint

Movistar Yamaha MotoGP‘s Valentino Rossi and Jorge Lorenzo are eager to start the British Grand Prix held this weekend at the Silverstone Circuit.  Rossi arrives at the twelfth round feeling [...]

MotoGP: Marquez, Honda head to Silverstone for another back-to-back

With just one weekend off after his third-place finish in Brno, Championship leader Marc Marquez heads to Britain aiming to once again fight for the podium at a track that he likes and that has [...]