Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of not-to-be-missed assets for businesses that are looking for an innovative and, most of all, effective marketing tool. Below is a list of 21 good motivations to think about when considering a sponsorship in Formula E. Food for thought, as our English-speaking fellow friends say, but not the ultimate ingredients in the recipe.
- Figures show that motor sports fans are hundreds of millions.
- F1 fans alone are well over 400 million.
- Awareness to pollution issues has deeply changed, both when it comes to noise and emissions.
- The audience is asking for “clean” cars.
- The number of infrastructures used to recharge the batteries of electric cars is increasing.
- In some countries, such as Norway, electric car sales have exceeded the sales of traditional cars.
- Technology is improving very fast and the range of electric cars is now comparable to the range of cars with combustion engines.
- The times for battery recharge are dropping dramatically.
- All major car manufacturers are launching electric models.
- Many governments have or will have incentives to boost the sales of electric cars.
- Owners of electric cars can drive in traffic-free urban centres and, in some cases, they can park free of charge.
- The number of official manufacturers in Formula E is higher than in F1: Porsche, Nissan, BMW, Audi, Jaguar, NIO, Mahindra and Venturi are already racing the electric championship.
- Although you may think that my opinion is biased, you will never have good grounds to believe that Porsche, Nissan, BMW, Audi, Jaguar, NIO, Mahindra and Venturi are in Formula E by mistake.
- The 400 million fans will never stop following the races: perhaps, they will switch to other races.
- Major car makers have the chance to demonstrate their technical skills in this brand new sector.
- Manufacturers can use this championship to carry out research and development initiatives and to reflect R&D results in their mass production.
- Fans will end up matching performances on track to the performances of their cars.
- Being a winner in electric motor sports means having a place among the most valuable brands from a technical standpoint, right from the beginning.
- Being one of the first to join, at a time when the championship is still growing, means winning your own place in the four-wheel motor sport discipline which will undoubtedly dominate the future – I do not know exactly when, maybe in 5 or 10 years time, but I am pretty sure it will happen sooner or later.
- As I said above, being in the game means winning a competitive advantage over your slow moving competitors.
- If you do not do it now, the only thing you will be left with will be getting mad at yourselves for not taking the chance.
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