And, honestly, she’ll never spend money on your products
This is Sarah, 26. She’s from Tampere, Finland and she is a project manager in a communication agency. She could be the perfect customer for your products, but she is not choosing your brand. Honestly: she’s just not that into you and to her eyes you are a dime a dozen. To her, no credibility, no unique selling points, no reasons to choose you among the others.
Also, on a side note, Sarah is among those 40% of women who are passionate about MotoGP, those fascinating guys in shiny leathers and bikes pictured right. She never misses a race, and when it all comes down to choosing a brand, if it’s one of those bikes, it will be in her bag. Same is happening to 83% of the MotoGP audience.
She was out of your league. But all of a sudden, you could be back in the game.