Licensing: to infinity and beyond
Since its early days, RTR Sports is proud to offer its consultancy for all things Licensing and Sports Licensing. Sports licensing is a contractual agreement by which a sports team or organization gives a company a license to use its name, logo or trademark on the company’s products. Long story short, Licensing agreements provide your business with an opportunity to reach a wide and targeted audience by exploring new markets, distribution channels and target audiences.
RTR Sports Marketing boasting a highly skilled team with years of experience in the sector, is capable of managing the process throughout all of its phases (strategic, contractual and operational) in order to ensure that the value of the brand is enhanced to the maximum and the best economic results are achieved.
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What is Licensing
Dovi4 – Grimaldi
Grimaldi Industy, an important designer label of made in Italy clothing, has become an official licensee for the Italian territory of Dovi4, the brand belonging to the MotoGP rider Andrea Dovizioso. The signing of this agreement was made possible also thanks to the consultancy of RTR Sports, a leading sports marketing agency.
VR46 – Packard Bell
VR46, the company that holds the commercial rights to Valentino Rossi, thanks to the valuable consulting services of RTR Sports Marketing, has been able to seal an important licensing agreement with Packard Bell, the leading brand in the field of Information Technology.
Intel – Abarth
Abarth, the historic Italian tuning has signed a partnership agreement with Intel, the leading multinational microprocessor manufacturer. The partnership, which came about thanks to the consultancy services of RTR Sports Marketing, stems from the desire of the two brands to work together on the development of innovative products.