Brand Licensing: to infinity and beyond
Since its early days, RTR Sports has been proud to offer its consultancy for all things licensing and sports licensing.
We can pair your brand with sports teams that share your values, ensure that your logo gets seen across pitches, courts and stadiums, and ultimately elevate your brand in the eyes of those who are passionate about sports – whichever they might be.
Here’s what you need to know about this exciting and lucrative aspect of sports marketing.
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What is Brand Licensing
Successful examples of brand licensing – MotoGP and more…
Dovi4 – Grimaldi
Grimaldi Industry, an important designer label of made in Italy clothing, has become an official licensee for Dovi4, the brand belonging to the MotoGP rider Andrea Dovizioso. The signing of this agreement was made possible also thanks to the consultancy of RTR Sports Marketing
VR46 – Packard Bell
VR46, the company that holds the commercial rights to Valentino Rossi, has, thanks to the valuable consulting services of RTR Sports Marketing, been able to seal an important licensing agreement with Packard Bell, the leading brand in the field of Information Technology.
Intel – Abarth
Historic Italian racing car maker Abarth has signed a partnership agreement with Intel, the leading multinational microprocessor manufacturer. The partnership, which came about thanks to the consultancy services of RTR Sports Marketing, stems from the desire of the two brands to work together on the development of innovative products.