Just when you thought we only did sports
Aperol Spritz at Riccione
For the whole of August – finally – viale Ceccarini in Riccione and the town centre were decorated with oranges, tumblers and bottles. Once again RTR managed the entire production cycle: concept and graphic design, logistics and displays. Customised flowerbeds and flower pots, as well as coloured lamps, cut-out cups and a vast number of hoardings and banners to advertise the Aperol Spritz live by MTV concert, the climax of the evening of Saturday 3rd September.
For the fourth year in a row, RTR conceived and managed the exhibition area for P&G atCosmofarma, one of the most important expos inEurope for health care, beauty care and all the services associated with the pharmacy world.
Pantene and Herbal Beach Plan
Pantene and Herbal Essences have been the protagonists of the summer in 455 bathing establishments of central/northern Italy, from Lignano Sabbiadoro to San Benedetto del Tronto. RTR Sports Marketing planned and managed the Procter & Gamble’s Beach Plan, for the sixth year in a row.