In Sport Sponsorship, Sports Marketing

Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy.

“The Goleador brand has a direct link with football,” said commercial director of Perfetti Van Melle, Holger Hartmann.
“All for one, Goleador for all!”

“The support of the fans for the Azzurri shirt is important motivation for achieving any objective,” added FIGC president Carlo Tavecchio. Figc: “ For this, we are happy to have a well-loved brand such as Goleador as a sponsor, it’s always been a symbol of sharing and passion for football which is a sport that can unite generations, especially when Italy play.”

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