mahindra

THE PROJECT

FORMULA E

SPONSORING

Mahindra Formula E Racing

A fast, sustainable, hi-tech future

Mahindra Formula E Racing

Mahindra Racing’s affair with the world’s first all-electric motor racing series goes back to 2014, when they became one of its founding members. Driven by sheer passion for racing and an unbending will to win, today they’re competing in the fourth season of the championship.

Mahindra Racing are one of only ten teams to have competed in the FIA Formula E Championship from its founding season in 2014. Right from the get-go, they’ve been busy upping the ante on technology and innovation.
The result? Mahindra’s all-powerful race machine – the M4Electro – for Season 4 of the Championship.

Mahindra Formula e Drivers

Nick-heidfeld

NICK HEIDFELD

DRIVER NUMBER: 23
HOMETOWN: MÖNCHENGLADBACH, GERMANY
DATE OF BIRTH: 10/MAY/1977
NATIONALITY: GERMAN

FELIX ROSENQVIST

FELIX ROSENQVIST

DRIVER NUMBER: 19
HOMETOWN: VÄRNAMO, SWEDEN
DATE OF BIRTH: 7/NOV/1991
NATIONALITY: SWEDISH

The Formula E World Championship

Re-inventing racing

Formula_e_sponsorship

Formula E’s purpose is to make electric mobility a global reality Pushing the boundaries of electric performance for a sustainable future

First fully-electric racing series
Ground breaking events in city centres
Fans can influence the race via FanBoost voting for drivers
Forward-thinking innovative approach to mobility, connectivity and digital

formula-e-world

WORLDWIDE CHAMPIONSHIP
LOCAL IMPACT

• 11 races held in the heart of the world’s most global cities
• 10 teams, 10 OEM manufacturers
• 20 high-profile drivers

mahindra racing

ACCELERATING THE DEVELOPMENT
OF SUSTAINABLE MOBILITY

• 100% electric – cutting edge EV technology
• Teams develop more aspects of the car’s powertrain each year
• Quicker and more efficient every year

mahindra racing

A WIDE AUDIENCE
FOR A GLOBAL REACH

• 214 MILLION global cumulative TV audience
• 4.4 BILLION social media impressions
• 10 BILLION total audience reach

MAHINDRA SPONSORSHIP

Sponsoring the Mahindra Formula E Team

Join the success

A benefitial partnership

Technology showcase with visually-exciting content and case studies
Alignment with Mahindra Racing as pioneers in driving positive change
Ability to demonstrate dedication to sustainability and CSR
Business development and customer engagement in top global cities
Turnkey initiatives for event activation
Access to the ‘Mahindra Growth Accelerator Programme’, to help partners generate greater commercial results in the Indian market
Develop and grow a Mahindra Group business relationship

HOSPITALITY

VIP hospitality in the EMOTION Club with tickets at partner price
VIP guest paddock passes for races
Garage Tours (EMOTION Club guests)
Driver meet and greet

MARKETING ASSETS

Official Partner Designation
Imagery for duration of partnership
Right to develop content
Branding: on car, on driver, garage, communications
Mahindra Racing garage tours for VIP guests

SPONSORSHIP ACTIVATION ASSETS (EXAMPLES)

Technology development collaboration
Driver and management appearances
Show Cars
Business introductions and networks
Racing simulators
Advertising and brand association

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