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Project Info

Client:
Del Conca

Task:
Partnership with Scuderia Toro Rosso

Timing:
2014

About Project

Following-up a successful partnership that has lasted for three years, Del Conca has confirmed the agreement with Scuderia Toro Rosso of Formula 1 also for 2014. In support of this excellent collaboration, there is as always the consultancy of RTR Sports Marketing.

Del Conca, the leader brand in the production of ceramic surfaces, has always shared with Toro Rosso the passion for quality, the pursuit of excellence and the ‘italyness’  as the synonymous of excellence in the world.

The Rimini-based company will use Toro Rosso’s fame and sports image for marketing initiatives: the sDel Conca brand will touch 19 countries in 9 months of the season, with visibility on the trucks, on the structures of the team, communication materials and on the web. In addition, the official show-car of the Scuderia will be available for Trade Exhibitions in Italy and abroad.

“It’s nice to take part in such a successful collaboration which is supported by common values and goals – said Riccardo Tafà , RTR Sports MDDel Conca and Toro Rosso are two great companies of our country, both successful and forward-looking: for us it has been a pleasure to be at their side for many years in their pursuit of success.”

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