OLYMP TRADE X LCR HONDA MOTOGP
Sponsorship: Olymp Trade x LCR Honda MotoGP Team 2020
Trading platform Olymp Trade have renewed their MotoGP Sponsorship with the LCR Honda MotoGP for the 2020 Season. The Olymp Trade logos will be featured on Taka Nakagami’s bike at two races in the Calendar, while the company will enjoy full marketing rights and communication support for the whole year. Once again, RTR Sports Marketing have played a key role in the re-penning of the deal.
After enjoying notable success in their 2019 campaign, Olymp Trade and LCR Honda will again be racing together for this 2020 MotoGP season. The trading platform, that first took to the global market in 2014, have continued their growth, with 25K+ users trading every day and more than 37 Million trades closed in January 2020 alone. In the need for a worldwide, powerful marketing tool, it should come as no surprise that once again they turned to MotoGP: an exciting, international sport conveying values of speed, technology and continuous innovation.
The LCR Honda name, fame, image and logo will be used throughout the year by Olymp Trade for Communication and Marketing purposes, ranging from social media to international expos, from contests to web promotion. Video will once again play a major role in this strategy, with ad hoc images shot bot at the testing sessions and on track at several races, creating strong clips sure to catch the audience’s attention with a mix of adrenaline and passion.
“It is always rewarding when brands renew their partnership deals – says Riccardo Tafà, Managing Director for RTR Sports Marketing LTD – not only because it means the results are there, but also because these programmes become more and more effective year after year, day after day. Sponsorships, unlike ADV, need time to sediment and to create strong bonds with customers. We are delighted to be a part of a wonderful partnership, between a super-modern international trading platform and one of MotoGP’s finest squads”