In 2013 the synergy linking Usag, Italian leaders in the production of hand tools, and Scuderia Toro Rosso has been renewed. The longevity of this deal, first signed in 2007 thanks to the consultancy of RTR Sports Marketing is a certain proof of the brilliant results achieved during the last years.
Usag will offer Scuderia Toro Rosso full equipment and technical assistance, getting the possibility to use for marketing and communication operations the Team’s name, fame, sporting image in return. The logos of the famous companies will appear on team trucks, paddock totems, communication materials and on the web-site.
By joining Formula 1, Usag will get the chance to amplify the visibility of their brands, thanks to a championship able to reach 17 different nations. Furthermore, those brands will submit their tools to the most rigid of testers: a Formula 1 team.