Quality Food Group – Brand TiVoglio
Co-marketing Braun Minipimer Tour 2004 and NegronettoTour 2005
April – September 2004, February – April 2005
Quality Food Group, big industrial reality positioned at the third place in Italy in its sector, born from the joining together of two companies with more than hundred years of high quality cookies tradition, took part to Braun Minipimer Tour 2004 edition and Negronetto Tour 2005 with the products of TiVoglio line.
Braun Minipimer Tour has been lasting for 5 months starting on April and has involved 12 of the main shopping centres in Northern, Central and Southern Italy in 12 stops lasting three days each. The action has taken place into a stand positioned in the mall gallery: a steward and a hostess prepared some recipes using Minipimer and made them taste to the people passing by. The resipes have been served together with TiVoglio products: Boccon d’Oro Crackers for sour recipes while Spalmotto biscuits for the sweet ones.
Negronetto Tour 2005” lasted 2 months starting on February and it involved 30 among the most important malls in North and Centre Italy, lasting 3 days in each shopping centre. The promotional activity was held in a painstaking stand, where a hostess and a steward invited visitors to taste the Negronetto Salami with “Boccon d’ Oro” and “Snack Salato” , Ti Voglio line, ideal snack to intensify the taste of Negronetto.
The tours proved to be an interesting opportunity to make a co-operation between big companies, for any of which RTR studied the best and more effective solution. These co-marketing activities has represented for Quality Food Group a very good chance to make product testing and to obtain a high visibility thanks to the exposition space inside the stand. During the tour have been distributed many discount tickets to be used inside the mall.
The success of the Tour along the years is a confirmation of RTR capability in projecting and realizing dynamic promotional activities in GDO and a guarantee for all the companies involved.