Gillette RTR Sports

Project Info

Client:
Procter & Gamble – Brand Gillette Mach3 Power Nitro

Task:
Gillette perfect shaveTour- Promotional tour of shopping centres

Timing:
July – September 2006

About Project

The Perfect Shave Tour, a promotional tour devised by RTR, took place in the biggest shopping centres in Italy in order to promote, and boost sales of Gillette’s new M3 POWER NITRO range of shaving products.
This goal was attained thanks to the original initiatives on offer, with a shaving zone being set up inside the stand where visitors were able to test for themselves the advantages of the new products by simply shaving, just as they would at home, under the expert guidance of a beauty consultant.

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