In Formula1, Sport Sponsorship, Sports Marketing

The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this weekend at the Malaysian Grand Prix.
‘’The arrival of RCI Bank and Services is excellent news for Renault Sport Formula One Team,” said Jérôme Stoll, president at Renault Sport Racing.

“The extraordinary marketing platform represented by Formula One makes it possible to publicize and grow Groupe Renault in all its dimensions and in particular its financial and service activities.”

renault-f1-team

Source: Sports Pro Media
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