Sport Sponsorship programmes from a to z

RTR – A sports marketing agency with its roots in MotoGP and Formula 1 sponsorship

Sport can be an incredible catalyst in sparking interest, inspiring passion and influencing behaviour whether you’re a casual neutral or a die-hard fan – we’ve all caught ourselves emotionally invested where a sporting spectacle is concerned… After more than 15 years of helping businesses worldwide harness the communication tool that is sports entertainment, we know how to leverage opportunities strategically to support real objectives in a scalable way.

Differentiating your brand and offering from the overlapping messages we are all bombarded with daily has to be the route of your marketing mission and there’s no doubt that sponsorship packages are among the most impactful methods to that end. In terms of flexibility where activation opportunities are concerned, no other method of marketing offers the breadth of engagement both online and offline.

Check out some of our awesome sponsorship campaigns wins here

It’s worth a chat, right?

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Sport Sponsorship – The basics

Development, Management and Sports Marketing programmes

After understanding our client’s key objectives and extracting clear indicators of success, we build from ideation and create a bespoke operational strategy in light of our clients’ ideal outcomes and the responsive opportunities that are relevant to our activation timeline.  

We will support you throughout the programme

We are as invested in delivering a successful programme as you are. Transparency matters; so our professional experience is at your disposal in a real way, allowing you the confidence of knowing exactly what performance is being achieved throughout the duration of the sponsorship contract.

Drafting of an operating procedure for the sponsorship campaign

In our experience, keeping everyone ‘singing from the same hymn sheet’ so to speak is an integral part of delivering a successful campaign. We can establish alignment across all stakeholders by developing a definitive operating manual that ensures there is full compliance with all terms agreed upon. This is just one way we provide surety that every step of our walk together will be taken diligently and in the right direction.

Development of commercial opportunities

The nature of sports sponsorship programs are dynamic and ever changing. Our approach is just as adaptable in identifying added commercial value in opportunities, leveraging relationships and positioning to capitalise on promotional spaces that span a spectrum.

The icing on the cake. Because we can give you more

Sponsorship activation

Liaison with teams, drivers, athletes

We will form the interface between you and some of the most valuable parts of your partnering sporting entity. Appearances? Interviews and photoshoots? or maybe arranging access to the cars, show bikes or simulators? We liaise with all involved to keep the process smooth and streamlined allowing you utilise all assets in a range of combinations for your company’s promotional activities.


Creation and production of promotional materials

The most comprehensive approach is usually one that starts from the ground upwards right? Thats what we’ve found – and by managing the resourcing, design and production of a range of marketing hardware including stickers, T-shirts and exhibition materials, we are engrossed in a 360 process that demonstrates an in depth knowledge of both operational logistics and strategic planning with a consistency in purpose and presentation that spans the entire programme.


Analytics and Evaluation

The proof is in the pudding! We are able to offer our clients a verified selection of independent agencies specialising in not only the evaluation of results obtained, but in identifying the most useful metrics to determine success and next steps.

Some examples?


Acer – Ducati

For more than 30 years Acer has been a giant within information and technology, becoming one of the world’s biggest producers of computing hardware. It is indeed on the technological excellence, teamwork and competitiveness that the partnership with the Ducati Corse Team finds its foundations.


Del Conca – Toro Rosso

Thanks to the work and the support of RTR Sports Marketing, DEL CONCA, a leading company in the production of ceramic surfaces, has become an “official supplier” of Scuderia Toro Rosso. This collaboration relies on the passion for quality, enterprising spirit and the aspiration for international excellence.


Pizzoli – Yamaha

Pizzoli, a leading company in the Italian food industry, is an Official Sponsor of Yamaha Factory Racing, an apex contender within the sport and arguably the most recognisable of the top tier teams. RTR Sports Marketing worked tirelessly to negotiate a partnership that had both leaders in their field, leading from the front – together!

Sport Marketing Objectives The Process

  • Client's Marketing/Commercial Goals

  • Choice of the athlete or sport

  • Sponsorship programme ideation

  • Sponsorship activation and implementation

  • Results measurement


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