Sport Sponsorship programmes from a to z

RTR – A sports marketing agency with its roots in MotoGP and Formula 1 sponsorship

One thing we can all agree on is that sport can be an incredible catalyst in sparking interest, inspiring passion and influencing behaviour, whether you’re a casual watcher or a die-hard fan. We’ve all found ourselves emotionally invested where a sporting spectacle is concerned – use the worldwide party atmosphere that surrounded the recent FIFA World Cup as an example! After more than 15 years of helping businesses across the globe harness the communication tool that is sports entertainment, at RTR Sports Marketing we know how to leverage sports sponsorship opportunities strategically to support real objectives in a scalable way.

How can sports marketing help you?

Differentiating your brand and its offering from the multiple messages we are all bombarded with daily has to be the route of your marketing mission, and there’s no doubt that sports sponsorship packages are amongst the most impactful methods that can help achieve this. In terms of flexibility where activation opportunities are concerned, no other method of marketing offers the breadth of engagement both online and offline.

Check out some of our awesome sponsorship campaigns wins here

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Here are some basic ways that RTR Sports Marketing can help you leverage successful sports sponsorship campaigns…

Development, management and sports marketing programmes

After getting to grips with our client’s key objectives and establishing the campaign’s clear indicators of success, we build on our initial ideas and create a bespoke operational strategy that has our clients’ ideal outcomes at its heart. We then ensure that the opportunities align with our activation timeline.

Supporting you throughout the programme

At RTR Sports Marketing, we are as invested in delivering a successful programme as you are. Transparency is vital, and our professional experience is at your disposal in a very real way – allowing you the confidence of knowing exactly what performance is being achieved throughout the campaign’s deployment.

A clear operating procedure for your sports sponsorship campaign

In our experience, keeping everyone on the same page is an integral part of delivering a successful campaign. We establish alignment across all stakeholders by developing a definitive operating manual that ensures full compliance with all terms agreed upon. This is just one way we provide surety that every step of our walk together will be diligently heading in the right direction.

Development of commercial opportunities

The nature of sports sponsorship programmes is that they are dynamic and ever-changing. Our approach is just as adaptable – we are continually identifying added commercial value in opportunities, leveraging relationships, and positioning to capitalise on promotional spaces that span a spectrum.

The icing on the cake. Because we can give you more

Sponsorship activation

Liaison and opportunities with teams, drivers and athletes

At RTR Sports Marketing, we will form the link between your brand and some of the most valuable parts of your sports sponsorship partner. Appearances? Interviews and photoshoots? Access to cars, show bikes or simulators? We liaise with all involved to keep the process smooth and streamlined, allowing you utilise all assets in a range of combinations for your company’s promotional activities.


Creation and production of promotional materials

By managing the resourcing, design and production of a range of marketing materials, including stickers, t-shirts and exhibition materials, we are engrossed in a 360 process that demonstrates an in-depth knowledge of both operational logistics and strategic planning. We have a consistency in purpose and presentation that spans the entire programme


Analytics and Evaluation

The proof that your sports sponsorship campaign is reaping rewards can only come from stats, and at RTR Sports Marketing we offer our clients a verified selection of independent agencies specialising in not only the evaluation of results obtained, but in identifying the most useful metrics to determine success and next steps.

Some examples?


Acer X Ducati

For more than 30 years Acer has been a giant within IT, growing to become one of the world’s biggest producers of computing hardware. It is on this technological excellence, teamwork and competitiveness that the partnership with the Ducati Corse Team finds its strong foundations.


Del Conca X Scuderia Toro Rosso

Thanks to the help of RTR Sports Marketing, Del Conca, a leading company in the production of ceramic surfaces, has become an “official supplier” of MotoGP team Scuderia Toro Rosso. This collaboration relies on passion for quality, enterprising spirit, and the aspiration for international excellence – something both partners have huge drive for.


Pizzoli X Yamaha

Pizzoli, a leading company in the Italian food industry, is an official sponsor of Yamaha Factory Racing, an apex contender within MotoGP and arguably the most recognisable of the top tier teams. RTR Sports Marketing worked tirelessly to negotiate a partnership that enabled these two leaders in their field to lead from the front – together!

Sport Marketing Objectives The Process

  • Client's Marketing/Commercial Goals

  • Choice of the athlete or sport

  • Sponsorship programme ideation

  • Sponsorship activation and implementation

  • Results measurement


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