Sport Sponsorship programmes from a to z

RTR is a sports marketing agency, with a focus in MotoGP and Formula 1 sponsorship.

For over fifteen years we have been helping companies to achieve their objectives by using sport as a winning communication tool. By analyzing our client’s objectives, we select the activities, the platforms and the most appropriate means in order to make them have an effective communication with their target.

In an ever-cluttered market, there is little doubt that sponsorship packages are among the most effective marketing tools: moreover, they provide fantastic activation opportunities, both online and offline.

Discover our sponsorship case histories

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Sport Sponsorship The basics of our core business

Development and Management of the Sports Marketing programme

Following a thorough analysis of our client’s objectives, we identify and define the best operational strategy. We then negotiate an agreement and manage the activity for a tailored sponsorship activation

Full support throughout the programme

Our professionals are available for the entire length of the activities to ensure that the client reaps the maximum benefit from every opportunity during the duration of the sponsorship contract.

Drafting of an operating procedure for the sponsorship campaign

In order to ensure full compliance with all the agreements reached, we can provide the various stakeholders with an operating manual relating to the sponsorship programme. In this way we can guarantee that every single step is taken correctly.

Development of commercial opportunities

During a sponsorship program, every client and every move represent unique opportunities. We work hard to ensure that our clients benefit from far greater commercial and promotional opportunities than what would normally be expected from events of this nature.

The icing on the cake. Because we can give you more

Sponsorship activation

Liaison with teams, drivers, athletes

We will form the link between the various stakeholders involved in the sponsorship, ensuring that everything runs smoothly and as agreed. We will liaise with the teams on your behalf in relation to appearances, interviews and photo shoots or to arrange your access to the cars, show bikes or simulators for the various sports, to be used for your company’s promotional activities.


Creation and production of promotional materials

We manage the resourcing, design and production of promotional materials, including exhibition materials, promotional gifts, stickers, posters, T-shirts, etc. We strongly believe that it is also worth concerning ourselves with the basic operational work in order to ensure that the approach is as consistent as possible and to allow our clients to concentrate solely on the strategic side.


Evaluation of results

Every marketing activity is as positive as its results. We are able to offer our clients a list of independent agencies specialising in the evaluation of results obtained from sports sponsorship programmes. A comprehensive system of analysis provides a solid platform on which to build your success.

Some examples?


Acer – Ducati

For more than 30 years Acer has been a leading information and technology firm, becoming one of the world’s biggest computer producers. It is indeed on the technological excellence, teamwork and competitiveness that the partnership with the Ducati Corse Team finds its foundations.


Del Conca – Toro Rosso

Thanks to the work and the support of RTR Sports MarketingDEL CONCA, leading company in the production of ceramic surfaces, has become an “official supplier” of Scuderia Toro Rosso. This collaboration relies on the following basis: passion for quality, enterprising spirit and the seeking for international excellence.


Pizzoli – Yamaha

Pizzoli, a leading company in the Italian food industry, is an Official Sponsor of Yamaha Factory Racing. The work and the support of RTR Sports Marketing are at the basis of this agreement.

Sport Marketing Objectives The Process

  • Client's Marketing/Commercial Goals

  • Choice of the athlete or sport

  • Sponsorship programme ideation

  • Sponsorship activation and implementation

  • Results measurement

Interested in sponsorship? We’re good friends with the guys at Power Sponsorship, take a look at their website at www.powersponsorship.com


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