In football, Sport Sponsorship, Sports Marketing

The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery.

“Nothing screams Tennessee spirit more than Titans football and Ole Smoky Moonshine,” said Ralph Ockenfels, vice president of marketing for the Tennessee Titans.

Tennessee Titans: “The state pride we see amongst our fans is remarkable and we are confident they will enjoy sipping on ‘shine during the games. This is the first time Ole Smoky has worked with an NFL team and we foresee great success for the two Tennessee-based brands.”

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