In MotoGP, Sponsor

 

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And, honestly, she’ll never spend money on your products

This is Sarah, 26. She’s from Tampere, Finland and she is a project manager in a communication agency. She could be the perfect customer for your products, but she is not choosing your brand. Honestly: she’s just not that into you and to her eyes you are a dime a dozen. To her, no credibility, no unique selling points, no reasons to choose you among the others.

Also, on a side note, Sarah is among those 40% of women who are passionate about MotoGP, those fascinating guys in shiny leathers and bikes pictured right. She never misses a race, and when it all comes down to choosing a brand, if it’s one of those bikes, it will be in her bag. Same is happening to 83% of the MotoGP audience.

She was out of your league. But all of a sudden, you could be back in the game.

RTR SPORTS MARKETING
ENGAGE WITH PEOPLE, NOT WITH CUSTOMERS

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