YouTube TV becomes first presenting sponsor of MLB World Series

 In Sport Sponsorship, Sports Marketing

YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverage provided by MLB broadcast partner Fox, whose channels are also available via YouTube TV.

“We built a cable-free service that makes it easier than ever for fans to get access to their favourite live TV programming, including amazing live sporting events like the World Series on Fox,” said Kelly Merryman, YouTube’s managing director of content partnerships.

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